India's Export Trade Corporation (CITA), one of the leading manufacturers of leather garments high fashion for men and women's clothing leather business began in 1970 with snake leather. They moved to clothing for women in 1985 and then to menswear in 1989. Its sales volume of 100 units per month of women's clothing and 1500 pieces per month for men's wear leather given a turnover of Rs. 52,66,000 in 1989/90 to countries like USA. Germany, UAE, Switzerland and India. "Stylewise, the Indians can compete with the rest of the world in the design and details. We have the best equipment, accessories and leather goods, and our production techniques are also very modern," says Pawan Sabharwal CITA.
There are two skin treatments that are used in India. One is chrome-tanned leather and the other plant extracts, which has a rough and tough image. Aniline dyes are used in both cases for a rich look. Leather is sold per square foot. The average price for a total premium leather with chrome finish is Rs. 33-40 per square meter for a quality second to Rs. 27-30 per square foot. Wallets, belts are made of superior rejection pieces are priced at Rs. 16-21 per square foot. Aniline finish is very soft which is ideal for garments of high quality and has an excellent drape and is sold at Rs. 39-45 per square foot. The wax finish with very little natural pigment and dye also sells over priced the same.
Fashionwise styles that are popular are the thin line skirts trimmed jacket c and for the Indian market. In addition to the foot of the skirt multipanelled installed in the hips, is the look of the day. MOBIKE jackets are big hits with the younger generation with multiple zippers and buttons. In the mind of high fashion, there are leather pants, but these are only useful in very cold climates such as northern India. The dresses are simple in silhouette, but adorned with sequins or applications. The large poncho or coat layer is "very popular with a soft roll neck," adds Sabharwal. The finish on the skin is so soft that it almost resembles the cloth away. "In addition, the available colors are amazing, from purple to red white and black, green, brown, rust, chocolate, cinnamon and deep. Whatever and is available for clothing." Favored leather for garments is the sheep or lamb nappa aniline finish.
Earlier, India was known for its exports of finished leather is now turned to leather products, so that selling prices are much higher due to the added value in the leather. There is an annual growth of 40 percent healthy in the export of leather products. "Unfortunately, finished leather for a quota for several countries, but in terms of finished leather products and clothing are concerned, it is much easier," says Sabharwal. Based on export figures can measure the popularity of fur garments worldwide. The targets set for 1989-1990 is Rs. 3 billion, but came to Rs. 3.32882 billion instead. Germany is one of the best markets for leather clothing and India is even bigger than the U.S.. "From Germany, the rules for the import of leather garments are the strictest in the world, once they are accepted after an exporter has no trouble finding other international markets." Informa Sabharwal.
This is because leather garments attract an incentive of 25 percent, "Even when these items are sold in India after the 40-45 percent price premium retail sales are still very affordable compared foreign standards. With the devaluation of the rupee purchasing leather goods by international buyers have improved giving the competitors something to think about India. India leather products manufacturers such as frequent international exhibitions International Leather Fair Hong Kong, the International Men's Fashion Week, Cologne, Germany, Magic Show in Las Vagas, USA; Show NAMSB New York, USA, between buyers and sellers meet in Japan and South Korea, as well as participation in fairs Madras Indian skin.
